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O.C. Tanner Global Awards

  • Celebrate Gifting
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  • Symbolic Awards
  • Name Brand Awards
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Vera Bradley

May 3, 2017

THE VERA BRADLEY STORY

The best stories have the most unexpected beginnings - $500, a ping pong table as a work space, and a bright idea in 1982 has turned into a global success. First neighbors, then friends turned founders Barbara Bradley Baekgaard and Patricia R. Miller were disappointed at the absence of beautiful luggage in airports and decided to create their own. Their friendship and desire to bring beauty to the world continue to remain at the heart of the company.

WHO WAS VERA BRADLEY

Model, mother, hostess and friend. Vera Bradley was the mother of Barbara Baekgaard and even worked for the company, as a sales representative in south Florida, until she died in the early 1990s. She was an exceptional woman and continues to be a point of inspiration for the company. Vera Bradley stores continue to honor her by celebrating her birthday every year.

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Island inspired and innovative, our new collection is walking on the bright side.
This large tote is an excellent catchall for travel or the beach. Seriously, you're going to wonder how you ever lived without this bag.
Crossbody bags are the best for hands-free convenience and this one has a superslim silhouette. Going to a concert? The flea market? The library? Keep your hands at the ready for whatever catches your eye.
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