It starts with a simple, yet revolutionary concept: A watch that never needs a battery.
Citizen Eco-Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever.
Each year hundreds of millions of watches are left in drawers at home because the batteries stop working and aren’t replaced. Eco-Drive timepieces break that cycle and deliver an outstanding range of benefits for today’s consumer.